Discover the power of our groundbreaking NLP-based solution, featuring a friendly and engaging user experience to revolutionise the traditional data churning process, reducing the learning curve and allowing users to effortlessly access data querying and analytics through simple English queries. Experience the instant availability of everyday data insights that are crucial for businesses.

The Client

Motivated by their shared vision of simplifying everyday challenges, three lifelong friends based out of Pune, Maharashtra,  embarked on a journey to revolutionise the way people navigate through data. Despite their successful careers in IT corporations, they felt a longing for more excitement and a desire to create a meaningful impact in people’s lives. 

Inspired by their shared vision and fuelled by their enthusiasm, Brew Studio collaborated with the client to develop cutting-edge solutions that would completely transform the way people churn data today.

The Challenge

• Data insights are in high demand across organisations and businesses. According to G2, we will generate nearly 3 times the volume of data in 2023 as compared to 2019. By 2025, people will create more than 181 ZB of data. That’s 181, followed by 21 zeros!
• However, not everyone possesses the skills to derive meaningful insights and opinions from data.
• Data querying and analytics are specialised professions with a steep learning curve, making it difficult for individuals to acquire these skills.
• Learning or hiring data analytics expertise can be expensive, posing a barrier for many businesses.
• There is a pressing need for a simple and accessible solution to meet the everyday requirement of obtaining data insights, which are essential for business success.

The Solution 

Brew Studio took on the task of designing the user experience for a solution that addresses the need for data insights. The user experience was carefully planned to keep users engaged throughout the process of connecting and processing data.

• Data visualisations and analytics were provided to users based on simple English queries, leveraging natural language processing (NLP) and connected data sources.
• Brew Studio started by focusing on branding, including the design of the logo, typography, and colours. Bold and fun colours were chosen to challenge the perception of data and data crunching as a boring and tedious task.
• Extensive research was conducted to understand the problem being solved and define the target audience.
• Real interviews were conducted with individuals who matched the target audience descriptions, and user personas were documented based on their characteristics.
• Taking into account the technological awareness and digital habits of the personas, a design system was developed to create an engaging experience without distracting users from their ultimate goal of querying data.
• To minimise the downtime required for data processing, a chatbot-like character was introduced, allowing users to ask predefined questions. This approach made users feel like they were training the chatbot to handle more complex queries.
• The predefined questions were based on data that could already be queried, providing users with immediate results.
• Once the NLP algorithm finished processing the entire dataset, users were informed that the chatbot was fully trained and capable of answering any questions they had.

By combining user-centric design, playful elements, and leveraging NLP technology, Brew Studio created a user experience that made data querying and insights accessible, engaging, and empowering for businesses and individuals.

Unlocking the Benefits: Empowering Data Insights with Engaging User Experience

1. Fun and Familiar UX

   The solution offers a breakthrough user experience that is both enjoyable and intuitive, departing from traditional data churning tools. Users can explore data insights in a playful and engaging manner.

2. English Querying

   By allowing users to query data using everyday English language, the experience becomes instantly familiar, reminiscent of popular search engines. This familiarity enhances user comfort and ease of interaction.

3. Effortless Error Handling

    The solution incorporates effective error handling, ensuring clear communication when the chatbot character encounters difficulties understanding a query or if no results are found. Users are guided through potential issues smoothly.

4. Minimal Learning Curve

   The user experience design prioritises simplicity and familiarity, minimising the learning curve typically associated with data querying and processing. Users can quickly adapt and navigate the solution without extensive training.

Empowering Businesses with Streamlined Data Insights

In conclusion, Brew Studio’s innovative solution has successfully addressed the challenges faced by businesses in obtaining valuable data insights. Through an engaging and intuitive user experience, the solution has transformed the way users interact with data, making it more accessible and user-friendly.

The benefits of this solution are far-reaching. Enhanced user engagement leads to more effective data exploration and analysis. The streamlined process and familiar interactions save time and resources, making data insights readily available to businesses of all sizes. Ultimately, this empowerment enables businesses to make informed decisions, optimise their strategies, and achieve improved outcomes.

Take a look at more of our work, including our Automated Water Dispensing Solution for Remote Plant Care, to discover how Brew Studio continues to innovate and simplify processes, bringing practical solutions to everyday challenges.