In the fast-paced world of product development, validating ideas and understanding user behaviour are crucial steps towards building successful solutions. A product’s success is hinged on how accurately these are carried out. Depending on the user behaviour we determine the features and even tweak or change functionalities that make up the building blocks of a...
Content marketing has emerged as a powerful strategy for businesses to connect with their target audience, build brand awareness, and drive meaningful engagement in 2023. A well-structured content marketing framework can be the backbone of your marketing efforts, allowing you to create compelling content that resonates with your audience and drives tangible results. In this...
Product ideation is the process of generating, developing, and communicating new ideas. In contrast, product discovery refers to a method of deeply understanding customer needs and using this understanding to develop a successful product. During product ideation, teams brainstorm and explore various concepts, while product discovery involves conducting research, user interviews, and experiments to validate...
While defining the vision for a product with painstaking effort, we often define the ‘how’ to achieve the ‘what’.This activity may give you an initial understanding of the scope of the product, albeit it does not tell us what NOT to do. In this blog post, we’ll explore the significance of defining the out-of-scope elements...
Empowering Home Cooks with Voice-Activated Recipe Assistance The Client Our client is a vibrant couple residing in the heart of Raleigh, North Carolina. This power duo comprises a talented chef and a skilled professional serving as the purchase head for a reputable construction company. In addition to their professional pursuits, they also revel in the...
It’s official, goldfish have a better attention span than humans! In an era where there is an abundance of content available at our disposal, humans are less and less tolerant of poorly designed product experiences. They are easily frustrated and quit at the first sign of ambiguity or unclear intent. It is therefore becoming increasingly...
Discover the power of our groundbreaking NLP-based solution, featuring a friendly and engaging user experience to revolutionise the traditional data churning process, reducing the learning curve and allowing users to effortlessly access data querying and analytics through simple English queries. Experience the instant availability of everyday data insights that are crucial for businesses. The Client...
How Brew Studio designed a bespoke irrigation system that allowed plant owners to remotely water their plants, while solving various challenges such as overwatering, customization, and traceability, among others. Innovative Plant Care for the Modern Traveler Our clients, a cute couple from the suburbs of Mumbai, had a passion for travelling. They were also plant...
OpenAI’s ChatGPT has become a topic of intense discussion and speculation within online communities. People are wildly fascinated by its capabilities and are constantly exploring its potential. One such area where ChatGPT has extensive implications is social media marketing. Embracing ChatGPT for Social Media Success Creating engaging and compelling social media content consistently can be...
