In the fast-paced world of product development, innovation is the lifeline of success, and assumptions are the building blocks of innovation. Yet, they come laden with risk. According to a study by CB Insights, a staggering 35% of startups fail due to ‘no market need’. That is not a small number.  Whether it’s overestimating market...

In the product world, the allure of new trends can often sidetrack even the most focused product owners and managers. This phenomenon, known as Shiny Object Syndrome (SOS), poses a significant challenge, especially in the realms of product discovery and innovation. This blog aims to demystify SOS, offering insights into its identification, implications, and strategies...

Imagine this scenario: You’re at a start-up, buzzing with excitement over a revolutionary idea. The concept is brilliant, the team is energised, and you, the product manager, are confident this will change the digital landscape. But pause for a moment. Your confidence, while infectious, might not align with reality. History has its share of confident...

In today’s digital landscape, user-centric experiences have become paramount for the success of any product or service. Understanding and meeting user needs is the cornerstone of creating engaging and effective digital solutions. To achieve this, product managers, designers, and developers rely on two crucial tools: wireframes and prototypes. In this article, we will explore what...

In the fast-paced world of product development, validating ideas and understanding user behaviour are crucial steps towards building successful solutions. A product’s success is hinged on how accurately these are carried out. Depending on the user behaviour we determine the features and even tweak or change functionalities that make up the building blocks of a...

Content marketing has emerged as a powerful strategy for businesses to connect with their target audience, build brand awareness, and drive meaningful engagement in 2023. A well-structured content marketing framework can be the backbone of your marketing efforts, allowing you to create compelling content that resonates with your audience and drives tangible results. In this...

Product ideation is the process of generating, developing, and communicating new ideas. In contrast, product discovery refers to a method of deeply understanding customer needs and using this understanding to develop a successful product. During product ideation, teams brainstorm and explore various concepts, while product discovery involves conducting research, user interviews, and experiments to validate...

While defining the vision for a product with painstaking effort, we often define the ‘how’ to achieve the ‘what’.This activity may give you an initial understanding of the scope of the product, albeit it does not tell us what NOT to do.  In this blog post, we’ll explore the significance of defining the out-of-scope elements...

It’s official, goldfish have a better attention span than humans! In an era where there is an abundance of content available at our disposal, humans are less and less tolerant of poorly designed product experiences. They are easily frustrated and quit at the first sign of ambiguity or unclear intent.  It is therefore becoming increasingly...