In the landscape of the sharing economy, few companies have made as significant an impact as Airbnb. By pioneering a peer-to-peer model that connects travelers with local hosts, Airbnb has transformed the way people find accommodations and experience new destinations. With a presence in over 190 countries, supporting a vibrant community of more than 650,000...
In software development, decisions carry significant weight. From choosing the right technologies to prioritising features, every move can shape the success or failure of a product. Amidst the hustle and bustle of development, unseen forces often lurk beneath the surface that often goes unnoticed: product debt and sunk cost fallacy. What is Product Debt? Product...
In a world where innovation drives progress, the art of product development has evolved significantly. Gone are the days when decisions were driven solely by the whims of product teams or the directives by the top management. Instead, a new approach has emerged — Continuous Discovery: one that places the customer at the heart of...
In the fast-paced world of product development, innovation is the lifeline of success, and assumptions are the building blocks of innovation. Yet, they come laden with risk. According to a study by CB Insights, a staggering 35% of startups fail due to ‘no market need’. That is not a small number. Whether it’s overestimating market...
Navigating Through Shiny Object Syndrome
February 21, 2024
In the product world, the allure of new trends can often sidetrack even the most focused product owners and managers. This phenomenon, known as Shiny Object Syndrome (SOS), poses a significant challenge, especially in the realms of product discovery and innovation. This blog aims to demystify SOS, offering insights into its identification, implications, and strategies...
How Cognitive Biases Can Hinder Effective Product Discovery
January 31, 2024
Imagine this scenario: You’re at a start-up, buzzing with excitement over a revolutionary idea. The concept is brilliant, the team is energised, and you, the product manager, are confident this will change the digital landscape. But pause for a moment. Your confidence, while infectious, might not align with reality. History has its share of confident...
The role of a product manager has always been at the confluence of business, technology, and user experience. With rapid advancements in technology, this role is expected to evolve even further. In the ever-evolving landscape of technology, the role of a product manager is constantly being redefined. Several emerging technologies are set to significantly influence...
How Brew Studio designed a bespoke irrigation system that allowed plant owners to remotely water their plants, while solving various challenges such as overwatering, customization, and traceability, among others. Innovative Plant Care for the Modern Traveler Our clients, a cute couple from the suburbs of Mumbai, had a passion for travelling. They were also plant...
It’s no secret that different generations think of technology differently. Boomers tend to view technology as something separate from the task at hand. They might say they’re “going on” the internet or “making a call on” their cell phone. Whereas millennials seamlessly integrate technology into their daily lives, without feeling the need to distinguish between...
In today’s fast-paced and competitive market, launching a fully-featured product can be a risky and costly endeavour. That’s why the concept of a Minimum Viable Product (MVP) has gained so much attention and importance in recent years. While there is no argument that defining your Minimum Viable Product (MVP) is one of the most critical...
